In this issue

Marketing.ie Volume 24 | No.5 | May 2013



QUESTIONS ASKED

QUESTIONS ASKED

What do marketers want when buying marketresearch services these days? Are groups onlyfocusing online and to what extent is recession impacting on business? Robin Challis reports


OWNING A BRAND

OWNING A BRAND

Being a brand guardian aint easy. Finance can no longer bank on blind customer loyalty and drinks and cars are getting hit from all sides, as Breandan O Broin lets his thoughts stray


AGENCY PATH

AGENCY PATH

John Canacott says the key challenge agenciesface is to work out how client relationships canhope to succeed in a fast-changing marketplaceas well as ensuring the agency itself has a future


STRUCTURED DISRUPTION
STRUCTURED DISRUPTION

WHEN GOING GETS TOUGH, STAND BY YOUR BRAND
WHEN GOING GETS TOUGH, STAND BY YOUR BRAND

WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER'S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?


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