In this issue
Marketing.ie Volume 24 | No.5 | May 2013
QUESTIONS ASKED
What do marketers want when buying marketresearch services these days? Are groups onlyfocusing online and to what extent is recession impacting on business? Robin Challis reports
OWNING A BRAND
Being a brand guardian aint easy. Finance can no longer bank on blind customer loyalty and drinks and cars are getting hit from all sides, as Breandan O Broin lets his thoughts stray
AGENCY PATH
John Canacott says the key challenge agenciesface is to work out how client relationships canhope to succeed in a fast-changing marketplaceas well as ensuring the agency itself has a future
STRUCTURED DISRUPTION
STRUCTURED DISRUPTION
WHEN GOING GETS TOUGH, STAND BY YOUR BRAND
WHEN GOING GETS TOUGH, STAND BY YOUR BRAND
WHERE IS RESEARCH?
ROBIN CHALLIS SURVEYS MARKET RESEARCH FROM A BUYER'S PERSPECTIVE. HOW HAS THE RECESSION AND DIGITAL MEDIA IMPACTED ON BUSINESS?
