In this issue
Volume 23 N0.2 February 2012
BROADCAST VIEWS
Q102 and IBI boss Scott Williams on how the radio market is getting to grips with today’s mediascape. He talks about its strengths and how it is responding to its critics on radio ads creative standards
PATH TO GLORY
Starcom’s Dave Tallon on what moves need to be made so as to ensure advertising is seen as the most effective tool for creating demand. The way to start is by innovating and collaborating
ONE OF A KIND
Michael Cullen remembers Sunday Independent editor Aengus Fanning who died recently. His instincts for what made a newspaper popular paid dividends
Broadcast Views
Broadcast Views
One of a Kind
Michael Cullen remembers Sunday Independent editor Aengus Fanning who has died, aged 69
Path to Glory
Path to Glory
