Volume 22 No.4 April 2011
Taoiseach Enda Kenny chose to skip the TV3 leaders' debate but it did him no harm. Kevin Rafter writes on why the series of TV debates proved to be the highlight of the general election coverage. Breandan O Broin gives a whimsical review of the campaign
James MacCarthy-Morrogh looks back on the election from a research perspective and outlines the reasons why Fine Gael and Labour achieved so much and Fianna Fáil now faces an uphill battle to survive: where to now for the Soldiers of Destiny?
Using social media to build brands has become a priority for marketers. But as Colm Carey writes, while the likes of Facebook and Twitter are all the rage, a joint study by the WFA and Millward Brown shows the jury is out on the real value of social tools