Volume 22 No.1 January 2011
Irish International agency boss Ian Young has a new message for advertisers based on igniting ideas and exciting consumers with advertising messages that engage. In an interview with Michael Cullen, he talks business and says where II is going
New media expert Luke Abbott writes about the facts and fiction relating to social media and its value to marketers. What media are best? Should you be on Facebook, Twitter or YouTube? Perhaps you should embrace all three?
What makes things real for consumers? Neil Douglas explores getting to grips with brand truths. It would appear that while marketers make efforts to create new realities they often lose out to what most people perceive about a brand