In this issue
Volume 21 No.5 May 2010
WHOLE NEO DEAL
As consumers take greater charge and marketers see the mediascape move to digital, WPP is launching Neo@Ogilvy. Dave Smyth explains what makes the Neo brand different and why media and content must work as one again
CINEMA RE-RUN
Movies are proving popular as people seek escapism but for a modest spend. In her Loud Whisper, Kathy O’Meara writes about the sense of déjà vu in the country's cinema advertising market as the Ward Anderson group returns
MORE MAINSTREAM
The enormity of the economic turmoil has seen business news migrate to the front pages of newspapers and make the headlines on the Six One News on RTE. Kevin Rafter on how Irish journalists have adapted to the new environment
