In this issue
April- Volume 21, No.4
Geraldine O’Leary of RTE talked to Michael Cullen about the challenges facing television as viewing becomes more fragmented and advertisers get cautious. Where to now for O’Leary and the RTE Media Sales brand?
With more than one pub closing every week in Ireland and people spending more leisure time at home, can pubs and bars continue as we know them? Brendan Beere looked at the alcohol market and where it may be heading
Blogging was hailed for giving people a voice to communicate views online. Crowdsourcing is about asking online groups to create campaign concepts. Agency director Patrick Meade looks at the trend and questions its worth