In this issue
January - Volume 21, No.1
RESEARCH MINDED
Richard Waring shares some insights about the role of research in marketing and media. From focus groups to polls and the growth in online projects, how are surveys coping and what now for Millward Brown Lansdowne?
NIFTY FIFTY
A half century ago, the great Laurence Olivier launched Ulster Television. Belfast journalist Don Anderson has documented the goings on at what became known as UTV in a new book. Hugh Oram gives his verdict on the history
CONDUCT UNBECOMING
As US sponsors run scared of Tiger Woods, Kathy O’Meara looks at the golf megastar and how he must now pay the price for his "transgressions". The clean cut hero is gone but so too is Woods’s image as an arch-bore
