In this issue
November - Volume 20, No. 10
GRAIN GAINS
John Noonan of Flahavans was voted Marketer of the Year for his strategy in creating a whole new demand for porridge and oats-based snack bars and making millions from the mill
STAR POWER
How long can RTE continue to pay its top presenters huge fees? As the downturn continues and advertising budgets tighten, Kevin Rafter asks will RTE confront its top earners?
GOING DIGITAL
Tony Philpott looks at how digital media is getting a firmer grip on Irish media and why marketers and agencies are at last taking new media far more seriously
