Back Issues
February - Volume 20, NO. 2
JUST DOIN' IT
Amid the ongoing doom and gloom, marketers must keep their heads up and be positive about what wise strategies can do to help brand owners be ready when the recession eventually ends
ONLY ROCK 'N' ROLL
In Mediscape, Frank Corr takes a wry look at some recent stories which caught his eye, including tales about U2 and Ireland's page 3 girl
VALUE TEST
In her first Loud Whisper column, Kathy O’Meara considers whether neuroscience can help measure ad effectiveness and why diversifying offers new hope on the mediascape
CHAT-UP LINE
Tony Philpott questions why car makers shy away from going for a harder sell in direct response TV. Car marketers leave a number in most ads, so why not on TV?
Getting real in present downturn
