February - Volume 20, NO. 2
Amid the ongoing doom and gloom, marketers must keep their heads up and be positive about what wise strategies can do to help brand owners be ready when the recession eventually ends
In Mediscape, Frank Corr takes a wry look at some recent stories which caught his eye, including tales about U2 and Ireland's page 3 girl
In her first Loud Whisper column, Kathy O’Meara considers whether neuroscience can help measure ad effectiveness and why diversifying offers new hope on the mediascape
Tony Philpott questions why car makers shy away from going for a harder sell in direct response TV. Car marketers leave a number in most ads, so why not on TV?