In this issue
August - Volume 19, N0. 7
GAME OF CHANCE
Dermot Griffin explains the new style National Lottery and why Irish people enjoy having a go at winning Lotto despite the odds against them
MEASURING UP
Colm Carey writes about why marketers should sit back and reflect on the true meaning of measuring the effectiveness of media advertising today
GREAT ADS
John Fanning reviews the latest tome which takes a look at the best of British advertising on offer. The book is Advertising Works 16
LESS MONEY
With the economic slowdown taking hold, how bad are things likely to get in adland in the year ahead? Kathy O'Meara looks at the prospects
