April - Volume 19, No. 4
TV3 works tirelessly to hold on to second spot in Ireland's competitive television market. David McRedmond on how TV3 intends to progress
Graham Nolan makes a plea to agencies and clients to get rid of the gobbledygook that too often is called upon at meetings and presentations
Kieran Killeen reviews a book which claims to give a low-down on convincing sales promotions. Do price promotions work? Does the practice of sales promotion now need to be redefined?
As calls go out to top marketers for the naming rights to the new Lansdowne stadium, interested parties should note it’s untested ground