In this issue
January - Volume 18, No. 1
With a general election on the horizon this year, we asked some agency people for their views on political marketing. What should the various parties do to seduce voters? Does negative advertising work?
Ireland owes a lot to Dutch designers for giving of their expertise in the past. But as Conor Clarke writes, a recent series of events held as part of Design Week shows the relationship still thrives.
Client turned consultant Karen Flynn explains why marketers need to keep a close eye on their strategies by conducting an annual stock-take and evaluating what's working and what changes might be made.
Colm Carey reviews a book on how Tesco tries to gain and maintain customer loyalty.