In this issue
March - Volume 18, No. 3
Buoyed Wonder
PJ Gibbons quit as a national press journalist to buy Social & Personal. Three years later, he intends to take the glossy a few steps on by going 'official' and having an ABC audit
Keane Pledge
TV3 looks to a new entertainment show at teatime weekdays. But can Lorraine Keane's Expose attract young females in big numbers? Channel 6 has high hopes for its new Heroes thriller series
Reality Check
Jim Dunne believes advertisers have seriously underestimated the potential of digital media but things are changing fast and traditionalists well know it support
Viral Spread
Dr Margaret-Anne Lawlor writes about how viral marketing is really making its presence felt at home and overseas
