May - Volume 18, No. 5
Paula Downey reports marketers can no longer afford to rely on the same consumer model but must wake up to a whole new set of realities by devising a different strategy in how they pitch their products and services. Paula Downey on the way forward
With electioneering now in full swing, Breandan O Broin looks at the images the parties are trying to sell. What odds has Bertie Ahern’s FF against the dual thrust of Enda Kenny and Pat Rabbitte?
Traditionally, Marks & Spencer shied away from media advertising. But as the going got toughest, M&S decided to look to TV, press and outdoor ads. John Fanning reviews the latest IPA book recording the best of British
David Harvey created City Channel along the lines of a low cost business model. The TV service has since been extended to Galway and Waterford, with more towns to come