Back Issues
May - Volume 18, No. 5
Global Warning
Paula Downey reports marketers can no longer afford to rely on the same consumer model but must wake up to a whole new set of realities by devising a different strategy in how they pitch their products and services. Paula Downey on the way forward
Polling Nation
With electioneering now in full swing, Breandan O Broin looks at the images the parties are trying to sell. What odds has Bertie Ahern’s FF against the dual thrust of Enda Kenny and Pat Rabbitte?
Chain Fortunes
Traditionally, Marks & Spencer shied away from media advertising. But as the going got toughest, M&S decided to look to TV, press and outdoor ads. John Fanning reviews the latest IPA book recording the best of British
TV Winners
David Harvey created City Channel along the lines of a low cost business model. The TV service has since been extended to Galway and Waterford, with more towns to come
