June- Volume 18, No. 6
3 came late to Ireland's mobile market but they have wasted no time and spent heavily in trying to seduce consumers. Susan Branchflower spoke to Michael Cullen.
Stray Thoughts writer Breandan O Broin wonders what Calvin Klein is up to with its latest perfume and asks if advertisers are growing tired of signing up to real-life and costly celebs when they have Mr Tayto.
With media and marketing fragmented, Dr Margaret-Anne Lawlor takes a check on the growing Second Life phenomenon
What value has public relations for today's marketers? Michael Kearney of Snap Print reviews a new book out on the subject