Back Issues
June- Volume 18, No. 6
Fully Charged
3 came late to Ireland's mobile market but they have wasted no time and spent heavily in trying to seduce consumers. Susan Branchflower spoke to Michael Cullen.
Summer Love
Stray Thoughts writer Breandan O Broin wonders what Calvin Klein is up to with its latest perfume and asks if advertisers are growing tired of signing up to real-life and costly celebs when they have Mr Tayto.
Hyper Reality
With media and marketing fragmented, Dr Margaret-Anne Lawlor takes a check on the growing Second Life phenomenon
PR a must?
What value has public relations for today's marketers? Michael Kearney of Snap Print reviews a new book out on the subject
