September 2010
In this issue
POWER OF DIGITAL
Jonathan Forrest of Cybercom on why digital is changing the mediascape and Irish marketers are signing up to the new options at their disposal, including social media tools like Facebook and YouTube. Nick McGivney posed the questions
REALITY CHECK
McCann Erickson boss Orlaith Blaney explains the results of an agency survey which explored 'the new normal', which in plain English means that consumers are shopping in a different way than how they did before the economic downturn
NEW PRIORITIES
As RTE prepares to mark the 50th year of the launch of Ireland's domestic TV service, Kevin Rafter considers where the organisation might be headed. RTE has moved beyond broadcasting, it is now a cross-platform media group
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