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WEST'S AWAKE
Galway agency Impact Media aims to pick up some national business. Former Irish Distillers executive Brendan Buckley explains why he's taking a creative approach
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FUTURE PATH
Breandan O Broin on what might lie ahead this year. ST congratulates Irish advertisers brave enough to use a cupla focail in their most current television campaigns |
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STORY TELLING
Digital expert James Dunne writes that the challenge has shifted from brand statements to brand stories. The tales are shaped by consumer experiences, content and creativity |
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INTANGIBLE TEENS
Kathy O'Meara on 15-24 year olds and the challenges posed in trying to target these elusive consumers with tools like texting
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