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Screen Test
Eithne Billington of Carlton Screen Advertising gives the low down on Ireland's cinema market and explains why we rate highly as movie fans |
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Puzzling Reports
The latest press readership and sales studies have left media folk scratching their heads. Fiona O'Regan calls for corrective action |
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Stray Thoughts
Can the dead bring sales to life? Care to be a bra fitter? More stray thoughts and some straight answers from our regular columnist Breandan O’Broin |
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Wow Factor
Paul Banks writes that marketers must place more value on ideas and less on process |
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