January 2012
In this issue
YEAR THAT WAS
2011 is come and gone and adland has survived the slings and arrows of outrageous fortune. What were the highlights? Michael Cullen has a look back at the top ads and TV
FURTHER TRENDY
Robbie Clarke of Red C Research explains a Trendsetters report that looked at what was hot last year. From Facebook to Fosters, promos to car scrappage, consumers spoke
DIGITAL REALITIES
John Fanning on a new book which gives marketers a guide on how to maximise the new mediascape and to see the opportunities and pitfalls from spending in the digital age
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