June/July 2014

Marketing.ie Volume 25 | No.6 | June/July 2014
PML Group

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In this issue

Jill McGrath

ALL SET

TAM chief executive Jill McGrath is upbeat about TV measurement and how all devices will be a part of a new universal viewing study


Sean Moncrieff

RADIO DAYS

In his Stray Thoughts, columnist Breandán O Broin looks at who is scoring goals in Irish radio. Is Seán Moncrieff a big winner?



Diet Coke Man

CREATING ADMAN

How do you build a positive male identity with marketing messages? Colm Carey reports on a research talk on this commercial challenge



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