March 2014

Marketing.ie Volume 25 | No.3 | March 2014
PML Group

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In this issue

Martin King & Lucy Kennedy

BATTLE LINES

As UTV prepares to launch in the Republic,TV3 is doing all it can to try and fight off the challenge from Belfast. TV3 executives Jeff Ford and Pat Kiely outline their plans


Superquinn

A MULTIPLE NO MORE

Adman John Keaveney bids a fond farewell to Superquinn, a brand he both worked on and treasured. It gave new meaning to fresh produce and a more friendly way of shopping


Jamie Heaslip Heineken Cup

TALKING YOUTH

Sweating the assets for both brands and rights holders as marketers seek out 18-24 year olds. Jamie Macken explains what dividends there are when sponsorships are handled properly