April 2012
In this issue
GOING PUBLICIS
Padraig Burns on why QMP Publicis is dropping its Irish initials in favour of its French parent’s nomenclature. The agency will soon be relocating to bigger offices on the quays with more space for its creative crew
COSMETIC EXERCISE
As Irish men show more interest in how they look and are content to show their emotions, marketers are zoning in on the opportunities. As Kathy O’Meara says, the trend should come as no great surprise
EFFACING FOLK
Who says being shy and introvert is a big hindrance to making it big in marketing? Colm Carey reviews a book by Susan Cain who claims modest people are more than able to make their achievements felt
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