April 2014

Marketing.ie Volume 25 | No.4 | April 2014
PML Group

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In this issue

Michael Brophy

KEEN TO LOBBY

Hume Brophy are in PR, or rather more to the point, public affairs, where the job is to win over stakeholders all across the world. Michael Brophy (pictured) is HB chairman


Offset Logo

CREATIVE VERVE

In his Stray Thoughts, Breandán O Broin reports on the Offset extravaganza held in Dublin recently –a creative show that thrives on enthusiasm and commitment


Colm Carey

PROBLEM SOLVING

Colm Carey on why marketers should see creativity as the most important component in differentiating brands. Success emanates from a strategy to stand out from the crowd