April 2012

Volume 23 No.4 April 2012 Marketing.ie magazine
Subscribe Online

CBS Outdoor Digital

In this issue

GOING PUBLICIS

GOING PUBLICIS

Padraig Burns on why QMP Publicis is dropping its Irish initials in favour of its French parent’s nomenclature. The agency will soon be relocating to bigger offices on the quays with more space for its creative crew


COSMETIC EXERCISE

COSMETIC EXERCISE

As Irish men show more interest in how they look and are content to show their emotions, marketers are zoning in on the opportunities. As Kathy O’Meara says, the trend should come as no great surprise


EFFACING FOLK

EFFACING FOLK

Who says being shy and introvert is a big hindrance to making it big in marketing? Colm Carey reviews a book by Susan Cain who claims modest people are more than able to make their achievements felt